PostHog Cloud
PostHog Cloud
PostHog is designed to grow with you. Our 8 products (and counting) will take you from idea to product-market fit to IPO and beyond. 🚀
Our generous free tier means more than 90% of companies use PostHog for free. Only add a card if you need more than the free tier limits, advanced features, or want more projects. You still keep the same monthly free volume, even after upgrading.
Free tier on all plans
(resets monthly)Usage-based pricing
If your usage goes beyond the free tier limits, we offer usage-based pricing. You can set a billing limit for each product so you never get an unexpected bill.
Add a credit card and also get:
1 project6 projects1-year data retention7-year data retentionCommunity supportEmail support
Rates (after the monthly free tier)
Prices reduce with scale
First 1 million events
Free
1-2 million
$0.0000500/event
2-15 million
$0.0000343/event
15-50 million
$0.0000295/event
50-100 million
$0.0000218/event
100-250 million
$0.0000150/event
250 million+
$0.0000090/eventFirst 5k recordings
Free
5-15k
$0.0050/recording
15-50k
$0.0035/recording
50-150k
$0.0020/recording
150-500k
$0.0017/recording
500k+
$0.0015/recording
First 1 million requests
Free
1-2 million
$0.000100/request
2-10 million
$0.000045/request
10-50 million
$0.000025/request
50 million+
$0.000010/request
First 1 million requests
Free
1-2 million
$0.000100/request
2-10 million
$0.000045/request
10-50 million
$0.000025/request
50 million+
$0.000010/request
First 250 responses
Free
250-500
$0.200/response
500-1k
$0.100/response
1-10k
$0.035/response
10-20k
$0.015/response
20k+
$0.010/response
First 1 million rows
Free
1-10 million
$0.000015/row
10-100 million
$0.000010/row
100 million+
$0.000008/row
Compare plans
You can upgrade later.
Ridiculously cheap
Usage-based pricing after free tier
Starts at $0/mo
Â- Generous free monthly tier
Pay nothing if below free tier limits
- Usage-based pricing
Set billing limits per product so you never pay more than expected.
- Standard support
Support via email, Slack-based over $2k/mo
All plans include:
- Unlimited team members
- No limits on tracked users
- API access
- Google, Github, and Gitlab SSO
All plans include:
- Unlimited team members
- No limits on tracked users
- API access
- Google, Github, and Gitlab SSO
Show full plan comparison
The table below compares platform features between plans.
Looking to compare product features availability? Visit the product comparison pages: Product analytics | Session replay | Feature flags | Experiments | Surveys
Add-ons
We've moved specialized functionality into add-ons so you never pay for things you don't need.
Teams
Priority support, unlimited projects, white labeling, SSO enforcement, and features for collaboration with team members.
$450.00/month
Person profiles
Store data about people, track users across multiple visits and devices, and create cohorts and visualizations based on person profile properties.
Pricing starts at $0.000198/event
First 1,000,000 events/mo free
Group analytics
Associate events with a group or entity - such as a company, community, or project. Analyze these events as if they were sent by that entity itself. Great for B2B, marketplaces, and more.
Pricing starts at $0.000071/event
First 1,000,000 events/mo free
Data pipelines
Get your PostHog data into your data warehouse or other tools like BigQuery, Redshift, Customer.io, and more.
Pricing starts at $0.000062/event
First 1,000,000 events/mo free
Compare to similar products
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Latest reviews
Powerful, affordable, well-structured analytics
- Easy to set up - Powerful out of the box, especially with the automatic data point collection - Affordable for a long time
- The many, many types of analytics can get confusing to use all together - Creating custom events is tricky
Providing web and product analytics for software products. It benefits me by providing me informatio about how people are using my software, so I can build it better.
Analytics made easy for dummies
The interface is so simple and intuitive. All the data is easy to understand. I tried other tools in the past and I was about to give up. But I DO need analytics. Posthog makes it so easy for people that are busy in their business, that it is very fun to come back to the platform to see what happened during the day
Absolutely nothing. Everything is easy to use
Having clear data about people using the website. Behaviour form different devices. The session replay is great to see what happens!
Simple installation, excellent tooling and broad feature set
Wide breadth of feature set all in one place is excellent. Making it easy to integrate into a HIPAA compliant platform is also a huge plus
Some of the documentation on installation steps is a bit stale and/or at times between two parallel set of documentation (e.g. Next.Js installation and Sentry integration in Next( there are gaps between the two when there should be 1:1 overlap
Easily configurable feature flags and event capture
Pricing calculator
Products
Estimate your price
Events are billed at different rates based on volume and if you choose to send custom user properties with the event.
Anonymous events
Anonymous events
No individually-identifiable info, analyzed in aggregate, don't use person profiles
By default, events are anonymous, meaning they don't have any personally-identifiable information attached to them.
They come with info about the browser and device, visitor's location, and any UTM parameters.
With anonymous events, you can:
- See a Google Analytics-style dashboard
- Access properties like UTMs, location, referrer, page views
Create aggregate insights in Product analytics
- How many times users click an element on a page
- Group visitors by device type or location
- Filter to interactions on a specific page
- Track anonymous users across sessions
Pricing starts at
$0.00005/event
First 1 million events/mo free
Identified events
Identified events
Track usage of specific, logged in users by using person profiles.
Identify users by their email address or other unique identifier, and attach custom properties to their person profiles.
In addition to anonymous event capabilities, you can:
Merge anonymous users with their eventual identified user
- Like when they sign up for your product or use different devices - enables analyzing the user's path
Store custom properties on users
- Use these properties in cohorts, session replay, experiments, and feature flags
Create user-specific insights in Product analytics
- How many times specific users click an element on a page
- Group cohorts of users by device type, location, or property
- Filter to interactions on a specific page by specific users
Pricing starts at
$0.000248/event
First 1 million events/mo free
Event usage
Events/mo
Identified events
Anonymous events
Product add-ons
Group analytics
Starts at
$0.000071/event$0
Data pipelines
Starts at
$0.000062/event$0
Event cost subtotal
Platform add-ons
Teams
$0
Estimated total
for all products & add-ons
$0
How our pricing works
- Only pay for products you use
- Generous free tier for each product (resets monthly)
- You can set billing limits per product so you never get a surprise bill
- We also offer discounts for startups and non-profits
Estimating usage
- Not sure what your volume looks like? Add the tracking code to your site and check back in a few days – no credit card required.
- If something stupid happens, like you get an unexpected bill and you’re unhappy, we’ll pretty much always refund it!
- We've also written this handy guide to help!
More pricing reads
If you've made it this far, you might be interested in these other pages about how our pricing works.
Pricing FAQ
How do I know what my volume is?
Tim Glaser
The easiest way is to sign up for the Free plan. You'll get an accurate volume projection after just a few days.
Do I pay anything for stored events?
Simon Fisher
No, you only pay the fee per captured event in a given month (i.e. you only pay when each event is first received). There are no additional costs or fees.
How long do you retain data?
Tiina Turban
Data (except recordings, see below) is guaranteed to be retained for 7 years on any paid plan and 1 year on a free plan. After 1 year, data may be moved into cold storage so queries may run more slowly.
How long do you retain recordings?
Rick Marron
Recordings are kept on Clickhouse-based installations for 1 month. For paid customers on PostHog cloud, recordings are kept for 3 months.
What happens after the data retention period elapses?
Marius Andra
Any event or user data stored for more than the retention period may be permanently deleted from our systems.
Is there a free trial on paid plans?
Michael Matloka
We have a generous free tier on every paid plan so you can try out the features before paying any money (though you will need to enter your credit card info). If you have additional needs, such as enterprise features, please get in touch.
What currency are your prices in?
James Hawkins
All prices are in US Dollars (USD), excluding taxes.
Do you offer a discount for non-profits?
Eric Duong
Yes in most cases - 25% off any plan. Create your account, then email sales@posthog.com from the same email address with some basic details on your organization. We will then apply a discount.
Are there any minimums or annual commitments?
Cameron DeLeone
Nope. We can, however, offer annual commitments (for example, to maintain pricing) if you need them as part of an enterprise agreement.
Have another pricing-related question? Ask in our community forum
This is the call to action.
If nothing else has sold you on PostHog, hopefully these classic marketing tactics will.
PostHog Cloud
Digital download*
Notendorsed
by Kim K
*PostHog is a web product and cannot be installed by CD.
We did once send some customers a floppy disk but it was a Rickroll.
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